: 2 (3/3)
We try to act smart and sophisticated, we look the part of the dominant species of the planet. However,
the truth is, expose us to even the smallest inkling of danger or terror and we squeal like school kids.
No matter how highly evolved we seem on the surface, almos all of us just want to be loved, eat, sleep, live for ever, and get a little lucky procreate to further the human race.
Clickbait knows this. Acknowledges it. Understands it intimately.
It tickles our curiosity while dumbing down concepts into a common language we can all understand. Like: fear, greed, jealousy, envy, lust, and more.
A completely-legitimate research study of 69,907 — http://bit.ly/A13126B — showed that the most powerful headlines are polarizing.
The stuff at the extremes, the overly positive or overly negative, generates the most interest.
Pattern interruption shocks us out of our “dazed and confused” routine.
It presents an “information-gap” that we not only want, but NEED, to fill.
When confronted with endless choices and options, we freeze.
Clickbait is the way out.
Because, for both consumers it simplifying their lives and for us marketers it gets results.
If you believe that what you’re selling can truly help people, it’s your obligation to do whatever it takes to get it in their hands. In that vein, there’s nothing wrong with clickbait.
It uses well-worn, psychological patterns that people react to. It gives them what they need, when they need it. and,
That is the reason it’s been in use, successfully, for decades (and almost centuries).
Because it works!
#product #moderndesign #concept #designing #designs #interiorarchitecture #designers #prototype #instadesign #designporn #innovation #behance #furnituredesign #designstudio #industrialdesign #innovative #designlife #designinspiration #designlovers #igersmiami #miaexplore #miamiphotographer #ig_miami #roamflorida #lifestyle_miami #iphoneography #iphoneonly #iphonesia #iphoneography #sayit4me